We’ll talk more about this in the next section! Cool, interesting visual stuff! Frankly, Boomerang works great for things that just look cool and interesting.Lifestyle/inspiration: shots, like Purina’s Lenny, that simply represent the lifestyle/vibe that your brand stands for.Behind the scenes: cool clips and scenes from within your office or manufacturing HQ.Product shots: clips that zoom in/zoom out of your product, or show it in use?.There are a lot of different things you can use Boomerang for, but as a starting point, why not try… Add the Boomerang to your Story – or use the ‘Save’ feature to download it. Add stickers, GIFs, text captions, music and edit the visuals.Ĩ. Once you’re done editing, hit ‘Done’ and you have the usual editing options you’d expect for any Instagram story. There’s also the option to ‘trim’ your clip using the timeline at the bottom, changing the start or end points to further finesse your Boomerang.ħ. These include the features we mentioned earlier – Echo, Slowmo and Duo. Unlike in the app – where your only option if you don’t like the clip is to re-record – you can click the Boomerang icon (circled below) to unlock further editing options. Your Boomerang clip preview will display. Alternatively you can release the button at any time to stop recording right away – although shorter recordings can make weaker clips.Ħ. Once it’s full, your recording is complete and will stop automatically. As you do in the Boomerang app, point your phone and hold the ‘Boomerang’ icon in the centre of the screen.ĥ. Hit the dropdown button and select ‘Boomerang’ from the list of options.Ĥ. In the top-left corner of the screen hit the ‘+’ ‘Your story’ icon.ģ. Somewhat counterintuitively, you actually get a much deeper and richer experience using Boomerang directly through Instagram.Ģ. You then have the option to either Save to your gallery (top-right) or share directly to Facebook, Instagram or ‘Other’ – which can include WhatsApp, Twitter, YouTube and other platforms.When this wheel’s full, recording automatically stops and you see a preview of your Boomerang. You don’t have to use the full recording time – but as soon as you hold the button, you’ll see the wheel start to fill up to show how long you’ve got left.All you need to do is hold the record button in the bottom centre of the screen, and the app will start to record. Download and open the Boomerang App from the App Store or Google Play.So let’s get into it: there are two ways to create and share Boomerangs. Ok, you’re sold, and you want to get started. No overthinking here: this post is nothing more than a cool way to show off the creative vibe of our office and have a little fun. Trimming – A basic editing feature that lets you edit the length of your Boomerang, and change the start/end points.(This one’s available through all the above effects.)Ī post shared by Wyzowl we can give anyone we want a shout-out here.Duo – Quickly rewinds the clip to the beginning in a glitchy, old-fashioned way.Echo – A sort of ‘double vision’ effect which adds a motion blur, so a trail appears behind anything that’s moving.SlowMo – Slow your Boomerangs down to half-speed so they play for two seconds in each direction instead of one second.Over the years, they’ve even added new effects, including: Videos created in Boomerang save to your gallery and can be shared pretty much wherever you like, making this app a must-have addition to your video toolkit. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.”Īnd this sums up the appeal of Boomerang: it’s simply another way to bring fun and dynamism to your social output.Īnd although Boomerang is an Instagram tool – it’s not just for Instagram! “Transform an ordinary selfie with your friends into a funny video. “Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air,” Instagram said in a blog post about Boomerang.
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